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| Green Together |
It seems that Green Public Relations is growing faster than we think, and attacking more industries than ever thought possible. And it’s actually working. Now, if you’re not sure what I mean by “Green” PR, in simple terms it is Public Relations Campaigns aimed at raising awareness and promoting environment-friendly activity. Earlier this year, Climate cycles hosted their 4th annual event ‘Ride to Recharge’.
Cyclists pedaled from Chicago lakefront inviting people of all skill levels and walks of life coming to help their students and schools go green. Riders could choose from a 4-mile (6.4km) route to a 125-mile (201km) route. In their first three rides, a combined 1200 Climate Cyclists raised $250,000. That’s more than R1 million, just by getting people to pedal some bikes! Thanks to their efforts, Climate Cycle awarded 13 schools with solar panel installations and seeded 15 additional environmental school projects to date. It is rare that you see organizations using this approach- using a globally loved sport to attend to the environments needs. The fact that riding a bike generates no form of threat to the environment makes this event and its cause sheer genius. From what the statistics say, clearly it has been a success and can only grow bigger. Big Ups, Climate Cycles.
Keep Pedaling- Pedaling Green that is.
Checkout Climate Cycles
This great initiative “Green PR” can only bring about good things, we need more initiatives like these.
ReplyDeletei agree ,we can expect greater things from this initiative
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