 |
| Ready for Action |
In 2007 Nedbank acknowledged an issue and decided to make a difference in Cape communities. Nedbank started a program in which they went in to disadvantaged communities and schools around the Western Cape and gave the youngsters the opportunity to take up cycling. Whether it be as a sport, as means of transport or just to enjoy the experience of riding a bike, Nedbank donated somewhat 550 bikes. www.nedbank.co.za/ It’s a great opportunity Nedbank have taken to make opportunities for the less privileged. The value of Corporate Social investment (CSI) Programs like this are gradually being recognized by organizations. There’s nothing better than giving back to the community whilst building a relationship with it at the same time. It’s a long term investment for Nedbank and it’s great that kids can be kept off the street by means of sport (unless they’re on their bikes of course!) Big Ups Nedbank.
That is so true but it doesnt help that only one company does it and only in one province.
ReplyDeleteTrue that, but we the best thing we can do is to give credit to nedbank whilst promoting other organizations to do more things like this.
DeleteI wish Nedbank can do that a lot in Johannesburg more specifically (keeping kids off the streets) because it seems as if they are more into things that are not on point (RAPPING)
ReplyDeleteFair enough but we must understand that they are ONE organizaton who can only do that much. Nedbank have set an example and a standard here. It is up to other organizations to live up to those standards.
Deleteyou covered aa angle i have never evcen bothered to think about when it comes to cycling.but please n ext time could you add groups or teams that less eperienced or aspiring cyclists can get hold of in and around joburg.
ReplyDeleteThat's the beauty of PR/Marketing Communications. The ability to apply it anywhere and everywhere any time. I'll be sure to do so.
ReplyDelete