Monday, 2 April 2012

Epic names for Epic Events


Burry stander and Christoph Sauser
I think I can safely say Big ups to Burry Stander and Christoph Sauser of 36One-Songo-Specialized who won the 2012 Absa Cape Epic, and did it with 25 minutes and 57 seconds faster than their second place rivals Kevin Evans and David George. I noticed quite a few international names participating in the event too- this is great for the sport in South Africa. It is evident that South Africans have become passionate about the sport but are lacking the exposure. One can question the talent of South African athletes but I think Burry Stander's performance this weekend will quickly answer any questions. But let’s not forget to give credit to his Swiss teammate. To get to the point I think that Big Names (more specifically, Europeans- because let’s face it, the sport is biggest in Europe) should be invited to attend our events and hopefully to participate in them too. Fact is, South Africa is still developing and so is the sport of cycling in this country. All the international feedback and exposure we can get-the better. Event Organizers, brands and sponsors should see that inviting internationally big names to attend their events or to use their product is a business opportunity that should be take advantage of. Just this weekend, Lance Armstrong tweeted that he was following the Cape Epic and thinks that he should do it sometime. That is an opportunity, Take it! Clearly we have the talent, now we just need the experience to develop it.
Posted by at

3 comments:

  1. Anonymous2 April 2012 at 08:27

    True. Not enough exposure is given to firstly the big names in south african cycling and secondly to the big names from the rest of the world. The more exposure to the sport in S.A the more funds for it will come in and therefore the more development will take place. Even top S.A riders that ride for big teams in Europe don't even get enough exposure there...

    ReplyDelete
  2. Phemelo Dibodu10 April 2012 at 05:31

    If anything in South Africa is going to be recognosed the people involved need to stand together and form a union i beileve the sport of cycling would get better publicity if if there where representatives who spoke on behalf of cylists in the media and if regular campaigns where done raising awareness a feat easier said then done but it can be done.

    ReplyDelete
  3. B10 April 2012 at 05:39

    Thats the problem here. People are too busy thinking about making their own brea. Not realising that the whole is greater than the sum of its parts, but if the "parts" being the people work together as a unit and raise awareness together, bigger goals will be achieved.

    ReplyDelete

Subscribe to: Post Comments (Atom)