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Dueñas Nevado. Caught for doping |
As the sport grows worldwide, it becomes more and more demanding. Demanding riders' performances, time, health and so on. A combination of a demanding Society and the way brands and events position themselves causes competitors to be driven to a point where the athletes find themselves breaking the rules and bending the limits beyond insanity. All because of what these factors make us THINK is important. We find that more and more professional cyclists as well as other professional athletes are "doping”. The rise of substance abuse among professional athletes is rising immensely and I highly blame society and brand positioning for situations resulting in crises like this.- Then again- You can take the horse to the water, but you can't make it drink. The sad thing about the result of doping is that careers get ended, health gets destroyed, lives get ruined and reputations gat trashed. All for what? Some cash? A little exposure perhaps? Is winning a race really worth risking it all? With a lot of big organizations putting large sums of money into professional sport, it is not only the athletes whose names and reps get ruined. The organization as a whole gets a negative image. Take for example Team Barloworld- a South African sponsored team who in 2007 achieved who achieved the best results ever by a wild card entry. www.southafrica.info/. In 2008 they withdrew sponsorship due to Spanish rider Dueñas Nevado being tested positive for EPO (Erythropoietin) It was good that they pulled out, before things got messy. Doping proves to be for the incompetent of mankind. Take a man like Lance Armstrong, he
Ø Won The Tour de France Seven consecutive times;
Ø Did so after defeating cancer;
Ø Started additional campaigns where he went for voluntary testing;
Ø Was under federal investigation for the whole of 2011(after retirement) and proved innocent
He proved that it’s not impossible without the drugs.
Questions have been raised, like should doping be legalized? Maybe there won’t be that much uprising. What do you think?